Hand-CRAFTED.
Strategic.
Built with intention.
Your brand should feel aligned, thoughtful, and reflective of who you are.
My custom branding experience is designed for creative entrepreneurs ready to invest in a story-driven identity rooted in strategy, illustration, and intentional design.
WHY INVEST IN CUSTOM BRANDING?
A logo wonât carry your business on its own.
Your brand should communicate your value instantly, build credibility at first glance, and position you clearly in a crowded market. It should create cohesion from your website to your marketing - so nothing feels scattered or misplaced.
Custom branding isnât about adding more pieces.
Itâs about creating a foundation.
WHEN YOUR BRAND IS CLEAR, EVERYTHING ELSE WORKS BETTER.
Marketing feels easier.
Content feels aligned.
Your website feels cohesive.
Your dream clients recognize you immediately.
Thatâs the difference custom branding makes.
SERVICES
SERVICES
THE GROUNDWORK
A strategic starting point for businesses just getting started or ready to move beyond DIY. This package focuses on essential brand elements, offering clarity and consistency without the scope of a full rebrand. Best for: early-stage businesses or those needing a refined reset.
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Strategic Brand Workbook
Brand Brief
One Logo Concept
Primary Logo
One Secondary
One Submark Logo
Curated Color Palette
Font Pairings (Client must purchase licenses)
4 Hand-Drawn Icons: Please note Upcharge: Pets, animals, buildings, overly detailed illustrations or large illustrations
Mini Brand Guide
One revision included: Additional Revisions are $150/Revision
Files exported as high quality PNG and in all brand colors
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$1,800 with payment plans available.
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3-4 Weeks, Limited Monthly Spots
THE SIGNATURE
A complete brand identity, intentionally streamlined. This package delivers the core elements of a full brand experience, crafted with personality and strategy, while keeping the scope focused and accessible. This is the middle-ground package between brand essentials and a full branding package. Best for: growing businesses ready for a cohesive, elevated identity.
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Strategic Brand Workbook
Brand Brief + Moodboard
One Logo Concept
Primary Logo
1-2 Secondary Logo
2-3 Submark Logos
Curated Color Palette
Font Pairings with Links (Client must purchase fonts)
6-8 Custom Hand-Drawn Icons: Please note Upcharge: Pets, animals, buildings, overly detailed illustrations or large illustrations
2-4 Brand Patterns/Backgrounds/Textures
Brand Guides
Social Media Profile Image + 5 Highlight Covers
3 Revisions (2 in milestone 1, 1 in milestone 2) Additional Revisions $150.00/Revision
Files exported as high quality PNG and in all brand colors
3 Launch Graphics
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Starting at $2,300-$2,800 with payment plans available. Inquire for pricing.
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4-6 Weeks *Determined at booking
THE full package
A comprehensive, fully custom branding experience built from the ground up. This experience is rooted in strategy and storytelling, resulting in a cohesive identity designed to evolve with your business. Best for: established or scaling brands seeking a deeply intentional, long-term identity.
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Deliverables: This is an example of the most common deliverables. This package will be custom tailored to your needs.
One Primary
Brand Brief + Moodboard
2-3 Secondary/alternative
4-5 Submarks
2 Revisions per milestone
Curated Color Palette
Curated Fonts
Comprehensive Brand Guide + Mini Brand guide + Branding Cheat Sheets
12-15 hand-drawn icons
4 Custom Patterns/Backgrounds
Textures
Favicon (for your website)
Social media profile photo + Highlight Covers
Add-Ons Available / Allows for package customization
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$3,500
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8-12 Weeks. Determined at Booking.
ADD-ONS
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Logos:
Additional Submarks
Additional Alternative Logos
Additional Hand-Drawn Icons
Full-Color Icons/Illustrations
Patterns/Backgrounds
Textures
Social Media Templates
Merch Design
Honeybook Design
Signage
Canva Brand Kit Upload
Business Cards
Menu Design
And More!
Every custom brand project follows a clear, intentional process â so you always know whatâs happening and why.
I lead the creative direction while keeping the experience collaborative and thoughtful, ensuring your brand feels aligned, elevated, and clearly defined.
What You Can Expect
âĸ A defined timeline with intentional milestones
âĸ Creative direction with purpose, not endless options
âĸ A thoughtful balance of strategy and artistry
âĸ A brand designed to evolve as your business does
