Hand-drawn.

Strategic.

Built with intention.

Your brand should feel aligned, thoughtful, and unmistakably yours. My custom branding experience is designed for small businesses ready to invest in a story-driven identity - that blends strategy, illustration, and intentional design.

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SERVICES

SERVICES

THE GROUNDWORK

A strategic starting point for businesses just getting started or ready to move beyond DIY. This package focuses on essential brand elements, offering clarity and consistency without the scope of a full rebrand. Best for: early-stage businesses or those needing a refined reset.

    • Strategic Brand Workbook

    • Brand Brief

    • One Logo Concept

    • Primary Logo

    • One Secondary

    • One Submark Logo

    • Curated Color Palette

    • Font Pairings (Client must purchase licenses)

    • 3 Hand-Drawn Icons: Please note Upcharge: Pets, animals, buildings, overly detailed illustrations or large illustrations 

    • Mini Brand Guide

    • One revision included: Additional Revisions are $150/Revision

    • Files exported as high quality PNG and in all brand colors

  • $1,500 with payment plans available. 

  • 3-4 Weeks, Limited Monthly Spots

THE SIGNATURE

A complete brand identity, intentionally streamlined. This package delivers the core elements of a full brand experience, crafted with personality and strategy, while keeping the scope focused and accessible. This is the middle-ground package between brand essentials and a full branding package.  Best for: growing businesses ready for a cohesive, elevated identity.

    • Strategic Brand Workbook

    • Brand Brief + Moodboard

    • One Logo Concept

    • Primary Logo

    • One Secondary Logo

    • 3 Submark Logos

    • Curated Color Palette

    • Font Pairings with Links (Client must purchase fonts)

    • 8 Custom Hand-Drawn Icons: Please note Upcharge: Pets, animals, buildings, overly detailed illustrations or large illustrations 

    • 2-3 Brand Patterns/Backgrounds/Textures

    • Brand Guides

    • Social Media Profile Image + 5 Highlight Covers

    • 3 Revisions (2 in milestone 1, 1 in milestone 2) Additional Revisions $150.00/Revision

    • Files exported as high quality PNG and in all brand colors

    • 3 Launch Graphics 

  • $2,000 with payment plans available

  • 4-6 Weeks *Determined at booking

THE full package

A comprehensive, fully custom branding journey built from the ground up. This experience is rooted in strategy and storytelling, resulting in a cohesive identity designed to evolve with your business. Best for: established or scaling brands seeking a deeply intentional, long-term identity.

  • Deliverables: This is an example of the most common deliverables. This package will be custom tailored to your needs.

    • One Primary

    • Brand Brief + Moodboard

    • 2-3 Secondary/alternative

    • 4-5 Submarks

    • 2 Revisions per milestone

    • Curated Color Palette

    • Curated Fonts

    • Comprehensive Brand Guide + Mini Brand guide + Branding Cheat Sheets

    • 12-15 hand-drawn icons

    • 4 Custom Patterns/Backgrounds

    • Textures

    • Favicon (for your website)

    • Social media profile photo + Highlight Covers

    • Add-Ons Available / Allows for package customization

  • Starting at $2,800. A custom quote will be given at inquiry.

  • Timeline: 8-12 Weeks

ADD-ONS

    • Logos:

      • Additional Submarks

      • Additional Alternative Logos

    • Additional Hand-Drawn Icons

    • Full-Color Icons/Illustrations

    • Patterns/Backgrounds

    • Textures

    • Social Media Templates

    • Merch Design

    • Package Design

    • Signage

    • Canva Brand Kit Upload

    • Business Cards

    • Menu Design

    • And More!

A Guided, Design-Led Approach

Every custom brand project follows a clear, intentional process, so you always know what to expect, without feeling overwhelmed.

I lead the creative direction while keeping the experience collaborative and thoughtful, ensuring your brand feels aligned, elevated, and built to last.

What You Can Expect

  • A clear timeline with defined milestones

  • A collaborative process with thoughtful creative direction (not endless options)

  • A balance of strategy and artistry

  • A brand designed to grow with your business

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